I’ve always been insatiably curious and must have driven my family crazy with my millions of “why” questions growing up.

As I became more concerned about not just environmental issues, but other social problems driven by offshoring jobs to far-flung places I became interested in how humans make decisions. This led me to behavioral economics and systems thinking (my other passions besides building a circular economy) and one of the key elements in making decisions is information feedback loops. Our current economic system and pricing mechanisms largely ignore the negative impacts of our extraction, manufacturing, consumption and disposal of the goods we consume every day.

That is a very big gap in one of our most important feedback loops and we’ve all seen the consequences of that.

I came across the Planet Price team when I was trying to address a Scope 3 emissions conundrum, I was frustrated at how difficult it was to get a handle on these emissions and that a lot of the numbers were fudged or complete guestimates. When I saw my first demo of the platform, not only did it do Scope 3 very well, it did the other planetary boundaries that I was also deeply concerned about. So, my organization became one of the early beta testers to refine and grow the platform’s capability.

I saw how a tool like this could close some of the gaps in our information feedback loops and therefore be a powerful lever for changing a system that was becoming further and further unstable. If we only manage what we measure then we need to make sure we’re measuring the right things and I’m super excited to be part of a team doing work worth doing.