Christoph is Associate Professor of Business Information Systems at The University of Queensland Business School, where he also serves as Co-Lead of the UQ Service Innovation Alliance Research Hub and as Associate Director PRME Industry Engagement. He previously held positions at The University of Melbourne, the University of California Merced, and was a visiting researcher at IBM’s Almaden Research Center.

Associate Professor Breidbach is internationally recognised for his sustained contributions to the Service Science field. Specifically, his program of research contributes to our understanding of how digital technologies transform professional, financial, or health services, and resulted in over 40 peer-reviewed publications in leading outlets to date, including the Journal of the Association for Information Systems [ABDC-A], Information Systems Journal [ABDC-A], TheJournal of Strategic Information Systems [ABDC-A], Organizational Research Methods [ABDC-A], Journal of Service Research [ABDC-A*], MIS Quarterly Executive[ABDC-A], as well as in the ICIS, ECIS, PACIS and HICSS Proceedings.

The sustained esteem for his work is evident through a ‘Distinguished Member Award’ (2019) by the Association for Information Systems (AIS), the premier global association for BIS research and practice, appointment to the Advisory Council of the INFORMS Service Science section, or invitations to present keynotes and research seminars at conferences and universities in the USA, Germany, Sweden, Iran, UK, and New Zealand. In addition, Associate Professor Breidbach serves on the Editorial Boards of the Journal of Service Research, Journal of Service Theory and Practice, as well as the Journal of Business Research, led the AIS Special Interest Group Services as elected President from 2018-2021, and recently commenced a three-year tenure as Associate Editor at Information Systems Journal.