Jacqueline Burgess joined the School of Business and Creative Industries at the University of the Sunshine Coast as Lecturer in International Business in February 2020. Her research focuses on narrative brands, which includes video games, television and movie series that exist as both creative works and products with consumer expectations borne out of a deep emotional attachment.

Jacqueline’s research sits in that creative-commercial intersection and explores the consequences of consumer expectations and attachments. She has a particular interest in the marketing and brand management of video games and also explores the emotional attachments consumers develop to human and other narrative brands.

Jacqueline is also passionate about quality and engaging teaching and has gained qualifications in tertiary teaching. She believes teaching should focus on active learning and authentic activities.