In the 21st century, ongoing transformation is crucial for businesses to stay competitive amidst rapidly evolving technologies, shifting consumer expectations and dynamic global markets.

However, such transformation is inherently challenging, requiring organisations to balance innovation with operational stability while navigating cultural resistance and resource constraints.

Despite these difficulties, as global transformation expert Dr. Henrik Naujoks from Bain & Company explains, the need for ongoing adaptation is imperative, as businesses that fail to evolve risk obsolescence in an increasingly disruptive and fast-paced world.