A Senior Lecturer at the University of Queensland, Franzisca is researching, writing and teaching in the areas of Organisational Communication and Public Relations with a specific focus on Sustainability Communication and Corporate Social Responsibility.

She worked as Guest Professor at University of Alabama (USA), University of Eichstätt-Ingolstadt (Germany), University of Waikato (New Zealand), RMIT (Australia) and University of Ilmenau (Germany).

She is Chair of the International Environmental Communication Association (IECA) and Director of Engagement and Impact at the School of Communication and Arts / UQ.