Mingming is an Associate Professor in Digital Marketing and Director of the Social Media Research Lab in the School of Management and Marketing at Curtin University

He is an award-winning researcher and educator with an international reputation in digital marketing and tourism. He is best known for his highly cited work on the sharing economy and social media analytics.

Mingming’s research examines the digital transformation of the tourism industry – new experiences, new marketing channels, new technology-savvy markets and more recently, environmental impacts of tourism including its carbon footprint. Further information can be found at mingmingcheng.com