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Where to for China’s outbound tourists?

  • Asia-Pacific update
06 mins : 47 secs

They account for one-fifth of the entire global tourism spend making China’s travellers a significant source of revenue for many countries. Pre-pandemic, they were Australia’s number-one inbound market but marketing expert MINGMING CHENG explains why getting those numbers back may take quite some time.

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  • Topics :
  • China
  • Curtin University
  • Diplomacy
  • Soft diplomacy
  • Trade

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  • Mingming Cheng
    Dr. Mingming Cheng
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